.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, the moment familiarized to getting billions in financial backing every year, have actually increased nearly $360 thousand so far this year, putting it on track to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That downturn is due to market concentration, elevated governing tensions, as well as economical uncertainties.ADWEEK talked to 5 VCs that continue to purchase adtech firms, regardless of these obstacles, concerning what they are trying to find and also what they stay clear of. Probably unsurprisingly, these entrepreneurs are targeting chances in privacy-focused modern technologies and also industry-specific locations including connected television.