.NEARLY ONE BILLION people are directing their votes in India’s basic vote-casting. It is the biggest democratic physical exercise in past– and could also be the most expensive. Investing is expected to connect with 1.35 trn rupees ($ 16bn), depending on to the Centre for Media Research Studies (CMS), an Indian non-profit.
That would be more than double the quantity spent in the previous political election in 2019 as well as also surpass the money splashed in America’s presidential political election in 2020. Why perform Indian political parties devote such large sums?